3. ActiveCampaign
ActiveCampaign was built on the idea that an excellent customer experience must go beyond traditional marketing touchpoints like email. With ActiveCampaign’s CXA category you can remove the silos between data sources and use communication channels, and teams to help businesses scale their 1-1 personal customer relationships through connected experiences that span the customer lifecycle.
What we think
We appreciate ActiveCampaign’s advanced automation capabilities and ease of use for contact management. We also value the product’s robust feature set, particularly the customer service provided, which leads to more tailored features. We do like the product’s integrations but would like additional native integrations rather than reliance on third-party software.